Who is pietro ferrero

He was on a business trip with his father, Michele Ferrero, who turned the company into an international sweets producer and invented successes including Nutella and Kinder in the s, according to the Daily Mail. A passerby saw him fall off his bike, and he was declared dead of a suspected heart attack shortly after an ambulance arrived, a Western Cape Police spokesman said. He was in South Africa with his father, the firm's supremo, looking into the possibility of setting up a new factory.

Aged 47, Pietro Ferrero was joint chief executive of the family firm, which, under the guidance of Michele, now 85, had developed from a small-town Piemontese sweet manufacturer into one of post-war Italy's most celebrated business success stories. In Britain its best-known brand is Ferrero Rocher chocolates, made famous by the much-lampooned TV commercials. But in Italy, France and Germany, source of 65 per cent of its sales, Nutella spread is the firm's runaway favourite, an addictive blend of sugar, cocoa and hazelnut paste which is the secret vice of millions.

If peanut butter is a treat all but unknown on the continent, that is largely thanks to the domination of Nutella. The Ferrero story is a typical Italian saga of a modest family operation catapulted into the international arena during the years of the economic boom, thanks to the inventive genius of the founder. The product that evolved into Nutella was invented by Pietro Ferrero's grandfather, also called Pietro, in The result, a hazelnut-based paste called Pasta Gianduja, was a runaway success in the town, and formed the basis of the infant company's growth.

It was the prelude to a rapid expansion of Ferrero in Europe, with the establishment of commercial offices and production centers in Belgium, The Netherlands, Austria, Switzerland, Sweden, United Kingdom, Ireland and Spain. Nutella is launched. Kinder Chocolate is launched. The rebel of the category is launched.

The Kinder division enlarges the Kinder Family. Turin also has 19km 11 miles of covered arcades and hosts more than 60 markets, including the largest open market in Europe at Porta Palazzo in Piazza della Repubblica. More reading: Michele Ferrero - the man who invented Nutella. No comments:. Newer Post Older Post Home. Subscribe to: Post Comments Atom. Pietro's original Giandujot hazelnut 'chocolate' bars.